advertorial(s)

Now what might that be? Found it in the Daily Mail. To me, it just looks like an ordinary advertisement. According to Wikipedia, “an advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication — usually designed to look like a legitimate and independent news story. The term “advertorial” is a portmanteau of “advertisement” and “editorial.” Merriam-Webster dates the origin of the word to 1946.”

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